This short-lived Australian National Airways was formed by Charles Kingsford Smith and Charles Ulm in 1930 and ceased operations in Jun 1931. It is not related to the later larger ANA that merged with Ansett in 1957. Smith and Ulm's airline failed after VH-UMF vanished between Sydney and Melbourne on March 21, 1933. It remained missing until October 1958 when the wreckage was found in the Snowy Mountains. The name "Southern Cloud" is missing in this photo but the distinctive rego font is identical to confirmed photos of it. The original photo may have been retouched to remove the name in the wake of the disappearance.