Part of a $500m re-branding project by Pepsi Cola included this spectacular Concorde repaint, which lasted for just 10 days at the beginning of April 1996. 2,000 hours of painting work were needed at Orly for the surprise unveiling at Gatwick on 2.4.96, in the presence of a number of show business and sports stars. A promotional tour of 10 cities across Europe and the Middle East followed. Supersonic flight above M1.70 over 20 mins in the blue paintwork was not allowed due to heat concerns

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