Soc. Columbia was headquartered in Genoa, the birthplace of Christopher Columbus. This explains the airline's name, and the tail logo, which is a stylized representation of the Santa Maria, the ship on which Columbus set out to discover America. Columbia operated this Herald (ex G-BFRJ) from 1984 until its bankruptcy in August 1986. A year later it was sold to Channel Express as G-CEXP, and in March 1996 it was wfu and put up for display on the visitor's terrace at London-Gatwick. It was removed from there in 2003, and by 2014 is sat derelict in a remote corner near the fire training area.

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